Recepta
Recepta aims to help independent pharmacies regain control by improving efficiency in everyday tasks.
The Problem
Pharmacists weren't just frustrated. They were at risk.
The Opportunity
Recepta began with one pharmacy operator’s frustration: “My husband is the pharmacist, and he just wants to eat dinner with his family” I partnered with them to create something fundable, human, and clear—a brand and product direction rooted in empathy and built for investors and pharmacists.
User Pain Points
01
Overwhelming Redundancy
02
Ancient Systems
03
High Stress
What I did
Clarified the Problem
Unpacked the human pain, workflow chaos, and emotional weight pharmacists deal with. Because pharmacy tools felt clinical and cold—but pharmacies are human-centered spaces.
Created a Human-Centered Brand
The name captured the need, leveraging 'Recepta', Latin for recover and accept. From name to visuals, I built something trustworthy and real.
Built an Investor-Ready Vision
This wasn't about building a finished product yet — it was about creating belief and trust. Crafting a deck and system to give investors a reason to believe even before it existed.
What I Learned
Pharmacy operations are exhausting, especially for independent pharmacies. Taking some weight off their shoulders will help them get back to what they’re passionate about—actual patient care.