Recepta
Mockup of the product dashboard wireframe.
Background
Recepta began as a response to burnout—a pharmacy couple buried in outdated systems and shrinking margins. They weren’t just seeking efficiency; they wanted their lives back. Recepta was their vision for a calmer, smarter way to work.
My Role
I partnered with the client at the earliest stage of their journey. From naming and brand identity to UX ideation and fundraising support, I helped shape the foundation of Recepta as both a product and a company. This included competitive research, early-stage UX planning, brand design, and a pitch deck to secure funding.
Impact
The client left not just with a brand, but with clarity and confidence. Seeing their vision come to life turned frustration into momentum—and gave them a story they were proud to share. Recepta now felt modern, warm, and aligned with their mission.
Role
Design Lead - Product Designer
Timeline
Nov 2024 - Jan 2025
Team
1 PM, 1 Business Analyst, 1 Designer, 1 Dev Lead (advisory)
Tools
Figma, FigJam, Figma Slides, Jira, Adobe Suite, Blender 3D
Contributions
UI/UX research, analysis, wireframes, product strategy, UI design
Problem
Pharmacy owners weren’t just battling outdated tech, they were burning out trying to make it work.
The client was manually typing prescription data into clunky software. Insurance reimbursements required a frustrating trial-and-error submission process that cost time and money. Margins were so thin they had to fill massive prescription volumes just to survive.
The personal toll was heavy.
“My husband just wants to be home in time for family dinner.”
That emotional insight reframed everything from business goals to product tone.
Goal
Reimagine pharmacy tech as something human and empowering—not just efficient. More than fixing workflows, the vision was to restore clarity and care in a space that felt forgotten.
Branding exploration.
Challenges
At this early stage, there wasn’t a product to design—just an urgent idea.
My job was to turn that spark into something tangible:
a compelling brand identity
a fundraising-ready pitch deck
a loose UX strategy for what Recepta could become
All of this had to be grounded in deep empathy for the day-to-day stressors independent pharmacists face.
Research
After collaborative sessions and stakeholder interviews, we surfaced a few critical pain points:
Existing software was outdated, slow, and fragmented
Insurance reimbursement processes were inefficient and costly
Most solutions lacked warmth—they felt corporate and lifeless
Independent pharmacies needed to be faster and leaner to survive
Emotional burnout was real, and deeply tied to workflow problems
We realized Recepta’s true opportunity wasn’t just functional—it was emotional.
Stylized 3D rendering of the logo.
Opportunities
How might we eliminate redundancy and restore time through automation?
How might we design a pharmacy system that feels as thoughtful and intuitive as the pharmacists using it?
How might we position Recepta as the compassionate tech solution in a cold, clinical market?
Decisions
From empathy came emotional resonance.
These decisions helped shape both the identity of Recepta and the long-term vision for the product.
Decision 1
A name that felt human, not mechanical
The client’s original idea—Type My Scripts—focused narrowly on a single workflow and lacked long-term potential. Through a collaborative naming session, we landed on Recepta—a softer, more elegant term rooted in “receive” and “prescription.” It helped position the product as nurturing and professional, not transactional.
Decision 2
Visual identity built to comfort and inspire
I designed a logo and visual language system that blended modernity with warmth—clean typography, soft curves, and a palette that evoked care and clarity. Custom 3D illustrations added personality and helped differentiate Recepta from the sterile aesthetic typical of healthcare tech.
Decision 3
A pitch deck to unlock funding
To help the founders secure early capital, I created a presentation deck that told the story of their pain points, the opportunity in the pharmacy software market, and their vision for what Recepta could become. Each slide balanced data with storytelling—speaking to both the heart and the head.
Decision 4
Early UX ideation to validate the vision
While there wasn’t a live product yet, I reviewed their existing pharmacy software and found most tasks like entering prescriptions or verifying insurance were repetitive and lacked feedback. I sketched early flows with auto-filled patient data, batch processing, and real-time claim updates. These wireframes weren’t final, but they helped the client envision how smarter UX could reduce stress and streamline daily work.
Final Design
This phase of Recepta focused on building a brand and vision that could lead to real traction. I delivered:
A fresh name and identity system aligned to the mission
Custom 3D visuals to stand out in pitch materials
A strategy deck for investor conversations
UX sketches and wireframes that hinted at what the product could solve
This early foundation gave the client confidence, direction, and a visual narrative they could rally around.
Outcomes
While metrics are still unfolding, the client was energized and proud of what we built.
They felt their vision had been brought to life
The branding helped them stand out in early investor conversations
The design direction shaped their thinking for future product development
Reflection
In the product phase, I would have expanded the UX work into full user flows and prototypes. Particularly around automating the most time-consuming parts of pharmacy work. I also saw opportunity to embed data-backed logic into the reimbursement process to reduce trial-and-error.
One of my key learnings was how emotional even the most “technical” problems can be. By listening closely to a pharmacist’s pain, we uncovered that the real goal wasn’t just better software—it was more time, less burnout, and the ability to be home for dinner. That clarity guided every design choice from tone to typeface.